News & Updates
Journal Special Issues
Academics from Luxury Branding Research Centre (LBRC) guest edited several special issue journals over the past years:
Journal of Business Research – Introduction to the Special section: The Mystique of Luxury Brands
Psychology & Marketing – The Mystique of Luxury Brands series of papers
Journal of Fashion Marketing and Management – Luxury Fashion
Journal of Promotion Management – Country of Origin Effect: Looking Back and Moving Forward
Journal of Global Scholar of Marketing Science – Advances in Entrepreneurship and Innovations in Retailing
Journal of Consumer Behaviour – Global Challenges for Food Product Marketing and Sustainability
Newsletter
Stay up to date on all the latest research news from the LBRC, with the bi-annual newsletter.