"THE MYSTIQUE OF LUXURY BRANDS CONFERENCE" 

(Macau University of Science and Technology, Macau SAR, CHINA, 21 – 24 JULY 2025)

FINAL EXTENDED DEADLINE: 30 APR 2025

Proudly hosted by

The Luxury Branding Research Centre, Curtin University and

Macau University of Science and Technology (MUST)

Luxury Branding Research Cluster (LBRC)

The Luxury Branding Research Centre (LBRC), based at Curtin University in Perth, Australia, is dedicated to advancing research excellence and societal impact in the field of luxury branding. Aiming for global significance and international recognition, the LBRC specializes in key areas such as beauty and well-being, fashion and lifestyle, and luxury food consumption. The Centre fosters international collaborations and industry engagement, serving as a nexus for research partnerships.

Macau University of Science and Technology (MUST)

The Macau University of Science and Technology (MUST) has been established in 2000. It has grown to be the largest comprehensive university in Macau, known for its strong commitment to practical education and research excellence. MUST offers diverse programs across ten faculties, supported by two state key laboratories, research institutes, and serving over 20,000 full-time students. Recognized for its excellence, MUST consistently ranks among the top 300 universities globally in the Times Higher Education World University Rankings and holds the 58th position in the Asia University Rankings 2024.

The Faculty of Hospitality and Tourism Management (FHTM) is one of the largest and fastest-growing schools for tourism and hospitality, with over 2,200 full-time students, including 1,800 undergraduates, 300 master’s, and 100 PhD candidates. Ranked 26th globally in the 2024 Shanghai Global University Rankings, FHTM is supported by 50 full-time academic staff from 10 different nationalities.

🌟 Keynote Spotlight | MLB 2025 – Macau, 21–24 July 2025 🌟

We are delighted to announce one of our distinguished keynote speakers for The Mystique of Luxury Brands Conference 2025 — a globally recognized authority in Luxury Brand Management, Sustainability, and Fashion.

🎤 Keynote Speaker: Dr. Serena Rovai
Director and Professor, EXCELIA Business School (France)
With over 20 years of international academic and industry experience, Dr. Rovai leads the LuxuryLab Centre at EXCELIA, a prestigious institution ranked by the Financial Times.

📚 A highly respected international speaker and author, Dr. Rovai has taught luxury branding and sustainability at institutions such as Stanford University and serves on advisory boards across numerous global universities.

🖋 Her academic affiliations include GAMMA and AMA, with research featured in leading journals. She has also contributed to major academic publishers such as Routledge and Palgrave.