The Luxury Branding Research Centre aims to build research excellence and impact society with the vision of achieving global significance and international recognition.
Welcome to the Luxury Branding Research Centre (LBRC)
At the Luxury Branding Research Centre, we are committed to advancing research excellence and creating a meaningful societal impact. With a vision to achieve global significance and international recognition, LBRC focuses on building international collaborations and engaging with the industry across several critical areas.
Our Areas of Focus
The Centre delves into diverse and impactful topics, shaping the future of luxury, branding, and consumer experiences:
Luxury Branding and Marketing
Investigating the essence of luxury, we examine how branding strategies influence consumer perceptions, behaviors, and aspirations. From iconic storytelling to innovative product development, our research illuminates the path to enduring brand success.
Hospitality and Travel
Exploring the dynamic world of hospitality and travel, we focus on evolving trends and consumer behaviors. From luxury hotel management to transformative travel experiences and sustainable tourism practices, our work provides insights for brands to create exceptional and memorable customer journeys.
Beauty & Well-being
As the luxury sector expands beyond traditional products, LBRC investigates consumer perceptions and attitudes toward experiential luxury in wellness, beauty, and cosmetics. We uncover insights that drive the shift towards a holistic luxury experience.
Fashion & Lifestyle
Addressing the challenges of the competitive fashion and lifestyle industries, LBRC studies consumer-brand interactions to develop strategies for brand longevity and growth. We provide actionable solutions in brand management and strategic planning.
Food and Beverage Experiences
With the rising demand for luxury foods and gastronomic experiences, we study consumption patterns, trends, and sensory responses to assist brands in satisfying consumer appetites. From cultural narratives to sensory branding, our research redefines indulgence.
Consumer Behaviour in Luxury Markets
Understanding the motivations and preferences of luxury consumers, we provide insights into creating meaningful and lasting connections with target audiences across various luxury sectors.
Join Us
LBRC serves as a nexus for research collaboration, continually expanding its international connections and industry engagement. The Centre welcomes inquiries for forming Special Interest Groups (SIGs) in any of these key areas. Whether you are an academic, student, or industry professional, the Luxury Branding Research Centre invites you to innovate, inspire, and make an impact.