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http://luxurybrandingresearchcentre.com/events-2016 daily 0.75 2017-04-19 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487222188505-KPSG57H66OPDOKATY1CZ/eb37df3264f1b686e24f7bdd4ca41c20.jpg Events 2016 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1486696648487-29AALNNZXM9RXHPCEN6M/IMG_0221.JPG Events 2016 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1486692333558-N04UXMDU5FG60GCX5W4C/image-asset.jpeg Events 2016 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487227673627-3B69525TRE0MJ580GU90/20161012_122944.jpg Events 2016 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487223329196-DGYBGN3EIELE6OR5IV9D/001.jpg Events 2016 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487222153867-B5V1F2QLPLYE2S8KZLL2/beverage-1869716_1920.jpg Events 2016 http://luxurybrandingresearchcentre.com/newsletter-2 daily 0.75 2019-11-19 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1486619037875-GZ0GZP9OC3EFK5SN5E8Q/wall-1756310_1920.jpg Newsletter 2 http://luxurybrandingresearchcentre.com/grants-2016 daily 0.75 2017-02-17 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487253865391-OW9ANVLWUMMX6ZFJ1LMN/healthway_wa.png Grants 2016 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487298579559-DS8YH9XZEK2M90YZDWXI/Simmos-Ice-Creamery-Margaretriver.com_.jpg Grants 2016 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487254283031-AAP6ET4RHGN8S8X7LNF9/image-asset.png Grants 2016 http://luxurybrandingresearchcentre.com/team daily 0.75 2025-08-12 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/3a644963-1338-421a-b48c-280acd3dc3c5/IP.jpg Our Team Ian Phau Professor Ian Phau is the Marketing Discipline Lead and the Director of the Luxury Branding Research Cluster. He continues to maintain a high calibre profile in a wide range of industry sectors, where his extensive industry and research expertise have led to much success. Recent portfolios include LVMH, Shiseido, Prada, Gucci, Millbrook Winery, Larry Jewelry and DPIRD http://luxurybrandingresearchcentre.com/events-2015 daily 0.75 2017-02-21 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487234142804-GGG0GN9KLPEATD7IM0TK/image-asset.jpeg Events 2015 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487378309190-A1PDNAECZTYY02YKSRVE/image-asset.jpeg Events 2015 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487234789071-S7QMM2X7FCGP7ZA1GTMS/IMG_0810.JPG Events 2015 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487234408149-82RYWK160P90N7IBPMH0/21.JPG Events 2015 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487659253615-H1WD5S9EVLNIIVIE68V5/fashion-1284496_960_720.jpg Events 2015 http://luxurybrandingresearchcentre.com/news-updates daily 0.75 2019-11-18 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487220048741-TF9DMXVKSYWKL1ZF89BS/image-asset.jpeg News & Updates https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487219835790-7Q2GHBGL4VR3Z1495ATW/macbook-336704_1920.jpg News & Updates https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1574081517116-EM47PJ499O63IXPBXQOX/MLB.png News & Updates - Master of Luxury Branding ranks #1 in Australia According to the EDUNIVERSAL BEST MASTERS RANKING 2019, Curtin University's Master of Luxury Branding is ranked #1 in Australia and #17 in the world for Luxury Management category. https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487238197559-ACFNZZDUP7Z1B11RA1W2/shoe.jpg News & Updates - The Economist features LBRC Research June 2012 The Economist features research paper "Devil Wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands", by Ian Phau and Min Teah https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487236580119-1QLR1Q88GTCA34XQBI2L/20141122_182825.jpg News & Updates - Dr. Min Teah and Dr. Michael Lwin win award at KSMS Conference 2014 Both award recipients highlighted the importance of their supervisor in the PhD process. “We would not have been able to get this far without the guidance and mentorship of Professor Ian Phau”, said Dr. Teah and Dr. Lwin. https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487238932531-JFNJPV0R3HQQZXM4F2C0/caution-1776643_960_720.jpg News & Updates - LBRC Research Features in U.K. 'The Independent Newspaper' Feb 2016 The paper co-authored by Ian Phau and Michael Lwin, assess consumers' attitudes towards digital piracy and the strength of their religious beliefs. https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487663754700-G1G5G91A4EGQ5C5DXB32/Capture.JPG News & Updates - LBRC Clients receive Appreciation Awards Three LBRC clients were awarded plaques in conjuction with The School of Marketing for their ongoing support. Nash Pearls, Gabriel Chocolate & Alliancz International were honoured. https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487248733323-XPSMAOUW0QD8Y3O5AK92/The-Mystique-of-Luxury-Brands-Conference.jpg News & Updates - Mystique of Luxury Brands Conference Shanghai feature in The West Australian May 2016 Focusing on the Industry Panel discussions surrounding the changing ethics, habits and dynamics within the luxury industry both in China & abroad. https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487248808954-LQXTRTBC7IBU454BTXXN/money-256281_960_720.jpg News & Updates - Mystique of Luxury Brands Conference Shanghai feature in Flamingo June 2016 The Conference industry panel highlighted that the Chinese Luxury Market is in dire need of some serious introspection if they’re to persuade people that luxury still stands for something other than high prices. https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487823565873-HY0QCT0AJQWJ38BNO34K/4450398d-0a33-4cde-8292-75f619516313.jpg News & Updates - Prof. Ian Phau wins 'Best Track Chair' Award in Hong Kong July 2016 The award recognised the fundamental value this track provided to the conference and the marketing industry overall by its industry relevance and global impact. https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487238197561-LJ7J6FKBNDV332OTEHSP/fashion-1031469_960_720.jpg News & Updates - The Sunday Times Magazine features LBRC Research Sep 2016 Dr. Min Teah provides commentary on how smaller Australian brands can survive the 'retail revolution'. https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487220566918-38EIZGBZZM75T67MWUWF/business-meeting-1238188_960_720.jpg News & Updates - LBRC Students Receive Honourable Mention at KSMS Conference 2016 Kevin Teah and Emma Regolini receive Honourable mention for their research into Millennial Tea Consumption. https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487908317545-V5F6KGSYEK7NXLKGEQ82/ArmadaleSpringEvent_WEB_174_4653.jpg News & Updates - LBRC attend The Spring into Armadale Fashion Show Prof. Ian Phau and A/Prof. Vanessa Quintal attend event to support client City of Armadale. Pictured here with Suzy Parravicini, Tourism Coordinator, City of Armadale & Alfonso Soliano, Freedom Foods. https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487237472869-MR03NM1C761H4Z5LRJ2U/high-heels-98192_1920.jpg News & Updates - LBRC Research shed light on the legality of copying in The Sydney Morning Herald Nov 2016 The discussion centres on the legal issues surrounding copying, and to differentiate between, mimics, copies and counterfeits. https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487297734155-5VPCHLHOE4Z98EHS4HOQ/IMG_0153.jpg News & Updates - Prof. Ian Phau addresses Prada Alumni in Perth 2016 Prof. Phau addresses the negative impact of counterfeits on the luxury market and the positive impact mimics have to foster innovation. https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487247621364-EJH3TSNJWZKH02TMS4DK/bags-816948_1920.jpg News & Updates - LBRC Research featured in The Huffington Post Australia Nov 2016 Dr Min Teah shares insights on the impact of copying across various markets within the luxury sector, from fashion to automobiles. https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487298183603-POJRDVTJAEXBVCSQXP21/20160706_153705.jpg News & Updates - LBRC DuPont Award featured in the Australian Anthill The LBRC won the inaugural DuPont Sustainable Solutions Innovation Award, for their research using the Luxury Branding Consumer Research Lab, with local clients like Gabriel Chocolate https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487250240810-YELZTP1MU4YTJ9B0QL9R/purse-1031547_960_720.jpg News & Updates - LBRC Mimic & Counterfeit Research Insights feature in The West Australian Nov 2016 This article assesses the implications when large luxury brands are mimicked by cheaper brands, they can ultimately devalue the original brand. https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487248729308-8FM9JFHC2I1RCASQMRA6/C4jEAt9XUAERz8U.jpg News & Updates - Prof. Phau Welcomed at Rennes Business School, France Feb 2017 Prof. Phau, pictured with Maria Rechard travels to France to meet the Development Team at Rennes Business School in the upcoming plans for a LBRC Study Tour. https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487823164150-2RNBWP64HBEOVI1YW953/site-visit.jpg News & Updates - LBRC Team Head to DuPont Singapore Innovation & Development Hub Feb 2017 Prof. Ian Phau, along with LBRC team members Dr. Min Teah and Dr. Billy Sung attended the DuPont Hub in Singapore as part of their prize. Pictured here with Prof. Fran Ackerman & Mr. Srinivason Ramabhadran. https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1488372791754-KUEDVEY6JIGA5OHV7DY0/IMG_1403.JPG News & Updates - Prof. Ian Phau attends FACET Seminar in Perth FACET is a Western Australian based network to showcase the benefits that can be achieved when universities and the tourism industry work together https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1490248816316-CFXSOW0E3D5INRI6D4LX/IMG_1452.jpg News & Updates - LBRC utilise Immersive Visualisation Hub March 2017 The LBRC has utilised Curtin University's Hub for Immersive Visualisation and eResearch (HIVE), to further their research with industry partner Gabriel Chocolate. The research allows participants to 'experience' the Gabriel Chocolate store. https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1502948460418-COD5TGU4NZHNREQKLTEL/ext.jpg News & Updates - LBRC featured on Today Tonight April 2017 Today Tonight report on how marketer's are using the latest advancement in technology to better understand consumer's decision making and guide srategies in the lead up to Easter. https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1502949588049-YRUL2XHBZS7QREC44WIP/IMG_4164.JPG News & Updates - Mystique of Luxury Brands Conference May 2017 The LBRC have organised and hosted another successful conference, this time in Seoul, South Korea, with the aim of bringing together industry and research to foster strong international collaboration. https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1502149754714-UBFJC3KO06X4UDSUB5W1/IMG_2376.JPG News & Updates - Postgraduate Study Tour France June-July 2017 The LBRC co-hosted a successful Study Tour with select Marketing Postgraduate Students in Rennes, France with Rennes Business School. https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1505198443285-XPONRDS08CZ0YDTDKJB6/1.jpg News & Updates - Sensory cues and visual immersion Sept 2017 A visual essay, by the Business Insider News, covering the LBRC research study about the effects of sensory cues on consumer behaviour. https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487219791192-GFVZHSBS84YTJJJ8XD3G/award-166945_1920.jpg News & Updates https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487219919453-P2NZ66FOOTIPEU5H4S4G/event-1597531_1280.jpg News & Updates http://luxurybrandingresearchcentre.com/grants-2015 daily 0.75 2017-09-12 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487379248547-EN9VNTKWY38KTHSRF8V1/Gabriel-Chocolate.jpg Grants 2015 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487379375727-J8LZVWOIV12MFECVKEOG/beautiful-2703_960_720.jpg Grants 2015 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487378951437-GQX33F0ICLSLUP5ZXD3I/image-asset.jpeg Grants 2015 http://luxurybrandingresearchcentre.com/awards-2015 daily 0.75 2017-02-17 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487235570748-F8CVMWPLA6E2F3780UVY/300-DuPont-Innovation-Awards-624x420.jpg Awards 2015 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487235304736-OC8CUQ0VRSI0WWPE5MD6/60.JPG Awards 2015 http://luxurybrandingresearchcentre.com/awards-2014 daily 0.75 2017-02-21 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487654159770-TL39MARDYXEJS0T6NBLL/award-166945_1920.jpg Awards 2014 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487298904116-2QWE789J7LK28VKTGF98/image-asset.jpeg Awards 2014 http://luxurybrandingresearchcentre.com/events-2014 daily 0.75 2017-02-21 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487654502117-0GML7X1X2YRRS9FJ6VZ4/image-asset.jpeg Events 2014 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1487655586185-KT1E9TD6LQH5QLC4JCIJ/image-asset.jpeg Events 2014 http://luxurybrandingresearchcentre.com/awards-2017 daily 0.75 2017-04-19 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1490237472297-HC6WRLG8MNS5U1YDAUAL/IMG-20170322-WA0005.jpg Awards 2017 http://luxurybrandingresearchcentre.com/events-2017 daily 0.75 2017-10-04 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1505348800640-UT7YXPRSBMNNAJ17CW3Y/IMG_4164.jpg Events 2017 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1492652354482-7MYBDUV5PJ4RDSGMTV8J/image-asset.jpeg Events 2017 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1507089356496-I3EN969H5GR2RAKA1Z0R/shutterstock_295859750.jpg Events 2017 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1492656765599-46DE91VDWK38IOYHG3V3/image-asset.jpeg Events 2017 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1492667093228-6ASU61BHYBEC6CK6LSRN/image-asset.jpeg Events 2017 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1492650923141-N4N45Z6ZXQ6WLLYOV5AX/1.jpg Events 2017 http://luxurybrandingresearchcentre.com/home daily 1.0 2024-12-10 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1524815855286-LNKTW4J8J0OV97XRCL4E/shutterstock_445226425.jpg Home http://luxurybrandingresearchcentre.com/conferences-2018 daily 0.75 2018-07-18 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1513297217327-JCK2KJPEG7LHIOZ2117X/helixbridge-458854_1920.jpg Mystique Singapore http://luxurybrandingresearchcentre.com/mystique-singapore-registration daily 0.75 2018-04-05 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1513297217327-JCK2KJPEG7LHIOZ2117X/helixbridge-458854_1920.jpg Mystique Singapore Registration http://luxurybrandingresearchcentre.com/events-2018 daily 0.75 2018-04-18 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1524040703557-LHAO8P14YI4XZSQDCI87/Innovation+and+Food.png Events 2018 http://luxurybrandingresearchcentre.com/conferences-2019 daily 0.75 2019-11-01 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1556700369654-XAOSUH8QD5JHQMR2YPNS/riccardo-chiarini-383136-unsplash.jpg Mystique Japan http://luxurybrandingresearchcentre.com/conferences-2025 daily 0.75 2025-08-15 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/80ea4f74-0ceb-471b-96f6-d7958542354c/MGM+Banner1.png Mystique Macau http://luxurybrandingresearchcentre.com/mystique-vietnam daily 0.75 2025-07-27 https://images.squarespace-cdn.com/content/v1/55f68aeae4b0ee3005df6a2d/1681550140968-FP8472HI5X5V18BF5L8E/Viet+Photo.jpg Mystique Vietnam